Shahi Dabba is an Indian restaurant that delivers tandoori food in tiffins. The restaurant’s motto is “Taste of Tandoor, Dhaabe se Door.” They offer a diverse and affordable menu, featuring dishes from all regions of India.
The challenge was to create a brand identity that stands out from other tandoori restaurants and attracts customers who crave tandoori food but may not have access to it in their local area. The brand identity had to reflect the bold, authentic, and shahi nature of the cuisine.
The solution was to use Indian truck art as our inspiration and create a logo, color scheme, and illustration that capture the essence of tandoori cuisine. The logo features a blend of a bold Devanagari script and a display typeface, along with an illustration of a dabba, which is a unique visual representation of the brand. The color scheme of red, green, and yellow is designed to whet the appetite and create a contrast with the competitors. Shahi Dabba is a reliable and authentic choice for delicious tandoori food anywhere.
CLIENT
Shahi Dabba
STRATEGY
Manali Jain
CREATIVES
CREATIVES
Manali Jain
Ayush Jain
ILLUSTRATION
Manali Jain
WHAT WE HAVE DONE
Brand Identity, Art Direction, Stationery Design, Packaging Design, Brand Collateral Design, Illustration
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©2023 Avval Digital Solutions LLP. All Rights Reserved.
©2023 Avval Digital Solutions LLP. All Rights Reserved.
